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Extension Foundation 2021 End of Year Update

News, Newsroom

Dear Extension Colleagues,

It has been our pleasure to serve the Cooperative Extension System this past year and we are excited for the work ahead in 2022. We wanted to provide an update to all of you about how the Extension Foundation has partnered with Cooperative Extension this past year and our progress towards making a greater impact on local issues. We thank you all for the work you do everyday in your states and communities, and we wish all of you a happy and restful holiday season. We look forward to serving you in the New Year.

Our Best,

Christine Geith
Chief Executive Officer
Extension Foundation

Gregg Hadley
Chair, Extension Foundation Board of Directors
Associate Professor & Director of Extension
Kansas State University



Recent Success Stories

  • University of Connecticut Food Marketing Labels & Game
  • Southern University Emergency Preparedness (Video)
  • Oregon State University, Siew Sun Wong, Impact Collaborative (Podcast)
  • Ohio State University, Pamela Bennett, Impact Collaborative (Podcast)
  • University of Nebraska-Lincoln, Wellness in Tough Times (Podcast)
  • College of Menominee Nation, Immunization Education
  • Utah State University, Mike Wierda, Pesticide Safety Education (Video)
  • Lincoln University, Nahshon Bishop, 1890 Extension Leadership Academy (Podcast)
  • Kentucky State University, Sheri Crabtree, 1890 Extension Leadership Academy

2021 Publications

  • New Mexico State University & University of Connecticut, Collaborative Design in Extension: Using a Modified Game Jam to Explore Game-Based Learning
  • University of Nebraska-Lincoln, Wellness in Tough Times Toolkit
  • Oregon State University,The Google Earth Pro Pilot A Model for Creating Innovative Extension Curriculum
  • Southern University, Emergency Preparedness, Response, and Recovery: Creating a Virtual Conference for Low-Resourced Communities
  • University of Connecticut, Navigating the Grocery Store Aisle: Understanding “Non-GMO” & Other Food Labels
  • North Carolina State University, The Juntos Program: An Extension Program’s Journey to Serving a Growing Community
  • Oregon State University, Prescribed Fire Education & Training: From the Extension Fire Program at Oregon State University
  • University of Delaware & University of Maryland, Building Farm and Farm Family Resilience in our Communities: A Guide for Extension Professionals to Engage Strategically
  • Virginia Tech, Using American Community Survey to Understand Your Community

Upcoming Ways to Engage with the Extension Foundation

  • Year 4 USDA-NIFA New Technologies for Ag Extension Accelerator Program
    • Application Opens in Spring 2022
  • Impact Collaborative Events for Extension Foundation Members
    • Calendar of Events and Registrations Available Here
      • Project and Program Summits
      • Innovation Skill-Building Sessions
      • Innovation Facilitator Training
      • Gateway to Innovation Series
      • Crucial Conversations for Mastering Dialogue
      • Leading through Stressful Times
      • Personal Leadership Bootcamp
  • Become a member organization. More information about 2022 membership available at extension.org/membership.
December 17, 2021/by Aaron Weibe
0 0 Aaron Weibe https://extension.org/wp-content/uploads/2022/12/Extension-Foundation-Logo-padded.png Aaron Weibe2021-12-17 11:08:272021-12-17 11:08:27Extension Foundation 2021 End of Year Update

Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Announces Funding Recipient for Vaccine Hesitancy of the Cooperative Extension System

News, Newsroom

The Extension Foundation, in cooperation with the Extension Committee on Organization and Policy, through an Interagency Agreement with the USDA National Institute of Food and Agriculture and the Centers for Disease Control and Prevention (CDC) are funding the Cooperative Extension System to address health disparities among rural and other underserved communities. This initiative is called the Extension Collaborative on Immunization Teaching & Engagement (EXCITE).

The EXCITE program serves all Land-grant universities  to reach communities with limited resources to address vaccine hesitancy through two sets of activities: system-wide engagement with the CDC’s Vaccinate with Confidence communication campaign (Activity 1) and selected adult immunization education pilot projects (Activity 2). Seventy-two Land-grant Universities are served through 96 projects enabling critical education outreach to over 4 million underserved citizens. 

A third award opportunity was released on October 1st, 2021. The goal of this funding is 

  • Assess vaccine hesitancy of Extension field educators, specialists and administrators
  • Create and implement a strategy to reduce vaccine hesitancy for COVID-19 and other adult immunizations, and increase confidence and willingness to become immunization educators in their community. 

After a competitive RFA process, Washington State University was selected as the recipient of this award. Project leaders from Washington State University include:

  • Erica Weintraub Austin, Professor and Director, Edward R. Murrow Center for Media and Health Promotion Research
  • Paul Bolls, Associate Dean of Research & Graduate Studies, Edward R. Murrow College of Communication
  • Zena Edwards, Unit Associate Professor and Project Co-leader, WSU Extension
  • Courtney Payne, Extension Educator
  • Bruce W. Austin, Research Assistant Professor, Learning and Performance Research Center, College of Education

The goal of this project is to reduce hesitancy around vaccination, and increase willingness to serve in educational roles around adult vaccination among Cooperative Extension personnel at all three types of Land grant institutions (1862, 1890, 1994). This funding is for December 1, 2021 – April 30, 2023. 

Michelle Rodgers, EXCITE Project Director and Associate Dean and Director of Extension at the University of Delaware shared that “Washington State’s proposal from the Edward R. Murrow Center for Media and Health Promotion Research, the Edward R. Murrow College of Communication, the College of Education, and in collaboration with WSU Extension’s Youth and Families Program, brings an innovative look at vaccination hesitancy. Their approach complements Cooperative Extension’s EXCITE initiative by recognizing that information-based campaigns often don’t resolve ambivalence and may even create psychological reactance. Their plan combines the evidence-based practices of motivational interviewing, media literacy and biometric/physiological testing used in neuromarketing to help uncover reasons for hesitancy and provide solutions along and is partnered with Extension faculty members on the team. Previously, this team has successfully paired with Cooperative Extension in Washington State around nutrition education messaging that demonstrates baseline knowledge of the work of Cooperative Extension and its stakeholders. Our program team is looking forward to partnering with Washington State on this project.”

To learn more about the EXCITE program, please visit excite.extension.org. 

December 15, 2021/by Aaron Weibe
0 0 Aaron Weibe https://extension.org/wp-content/uploads/2022/12/Extension-Foundation-Logo-padded.png Aaron Weibe2021-12-15 15:30:092021-12-15 15:30:09Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Announces Funding Recipient for Vaccine Hesitancy of the Cooperative Extension System

Project Accelerator Leads to New Grant and Ongoing Partnership

Success Stories

Article by Stacey Stearns, University of Connecticut

A new USDA-NIFA funded project will develop cohorts of 4-H youth and create biotechnology video games. The games will convey fun and science-based information about biotechnology such as genetic engineering. They will also build public confidence in the safe use of biotechnology in agriculture and the food system. The project will also provide education to youth on career opportunities. The University of Connecticut (UConn) Extension, together with faculty members of other departments in the College of Agriculture, Health and Natural Resources (CAHNR), is leading the project in partnership with the Learning Games Laboratory at New Mexico State University (NMSU).

Youth will take part in meetings and game jams with the UConn and NMSU teams. Curricula includes 4-H experiential lessons, industry field trips and speakers. The team will develop and share outreach materials including two interactive games and videos. NMSU’s role is developing the games with the 4-H youth, allowing them to understand the design and development process.

4-H members will build knowledge and career awareness through the program. They will also experience the 4-H fundamentals of belonging, mastery, independence and generosity. These all align with a Whole Child approach through the 4-H Thrive Model. Evaluation will include the 4-H Common Measures validated instrument.

“Our project will propel innovative biotechnology and STEM career work in our 4-H youth development program to the next level. We will sustain project outcomes through ongoing support from our partners. This is a strategic growth area for the 4-H program and Extension,” says Jennifer Cushman, the principal investigator on the grant. Cushman is also the co-team leader for the UConn 4-H program.

This new grant project builds off the successful completion of a game prototype by the UConn and NMSU teams. In 2017, a group of extension educators and faculty members of CAHNR formed the UConn GMO Working Group. Members of the Group became part of the New Technologies in Agricultural Extension (NTAE) Year Two program. NTAE is a program of the Extension Foundation in partnership with Oklahoma State University. UConn’s team knew that food marketing labels create confusion for consumers. We shared an interest in helping consumers find science-based information.

We decided to create a game about food marketing labels and focus on the non-GMO, organic, and natural labels for our NTAE project. Our team identified 19 different food labels that cause consumer confusion. Our experience with games was as players and creating a game was a challenge. We reached out to the Learning Games Laboratory at New Mexico State University (NMSU) to create our game.

Both teams started working on the NTAE project. The UConn team created the game content while the NMSU team developed the game infrastructure. Our limited budget meant that we created a game prototype. Literature review showed that this was a promising educational outreach method for our audiences and we wanted to secure additional funding for more game-based learning projects.

UConn team members identified the Food and Agriculture Non-Formal Education (FANE) grant proposal as an area where we could expand. Game-based education is a fun and engaging way to share science-based information with our audiences. The team developed our proposal in collaboration with NMSU. The National Institute of Food and Agriculture at USDA selected us for funding in the fall of 2021. The project, Advancing 4-H Youth Careers in Food and Agriculture via Biotechnology and STEM, is active through 2025. The UConn 4-H team and NMSU will continue supporting the project when the grant concludes.

The NTAE program is a project accelerator meant to help teams quickly scale up newer projects. These positively impact Extension’s audiences and build innovation into programs. UConn team members worked with Chuck Hibberd and Scott Reed, our project catalysts. We also received support from the Extension Foundation’s key informant services. These included digital engagement, marketing, leadership development, partnerships, publishing, and professional development. Our recently funded project demonstrates the success of the NTAE model in helping teams accelerate projects and positively impact audiences.

The UConn team includes Joseph Bonelli, Jennifer Cushman, Sharon Gray, Robert Ricard, Stacey Stearns of Extension; Cristina Connolly of Agricultural and Resource Economics; Mike Puglisi of Nutritional Sciences, and Cindy Tian of Animal Science.

The NMSU team includes Adrian Aguirre, David Abraham, Matheus Cezarotto, Barbara Chamberlin, John “CC” Chamberlain, Anastasia Hames, Pamela Martinez, Philip McVann, and Amy Smith Muise. All are part of the Department of Innovative Media, Research, and Extension at NMSU.

Visit s.uconn.edu/unpeeled for more information on the NTAE project and s.uconn.edu/biotech for more information on the new project.

This work is supported by the Food and Agriculture Nonformal Education program, grant no. 2022-68018-36094 from the USDA National Institute of Food and Agriculture.

December 10, 2021/by Aaron Weibe
0 0 Aaron Weibe https://extension.org/wp-content/uploads/2022/12/Extension-Foundation-Logo-padded.png Aaron Weibe2021-12-10 12:24:492021-12-10 12:24:49Project Accelerator Leads to New Grant and Ongoing Partnership
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