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Organizations Partner to Combat the Digital Divide by Launching Searchable Wi-Fi Map for Needed Broadband Connections

News, Newsroom

American Connection Project organizations launch an interactive tool for users to locate more than 2,300 free Wi-Fi locations in 49 states

ARDEN HILLS, MINN. (October 20, 2020) – Several partner organizations today announced the launch of the American Connection Project (ACP) interactive Wi-Fi map. The map provides a free resource to help the public locate more than 2,300 free Wi-Fi locations across 49 U.S. states. The map includes Wi-Fi locations from Land O’Lakes, Inc. and its ag retail owner network, along with several partner organizations including 4-H, CentraCare, Compeer, Kentucky Farm Bureau, the National Rural Electric Cooperative Association, Polaris, Inc., the Public Library Association, Tractor Supply Company and Watch Communications, and support from Microsoft and Aruba, a Hewlett Packard Enterprise company.

Today, 18 million Americans don’t have access to high-speed internet – most of them in rural communities. Further, roughly nine million K-12 students and 400,000 public school teachers living in both rural and urban communities lack reliable internet access required for learning. In addition, the COVID-19 pandemic has shifted health care usage causing telemedicine visits to reach an all-time high as patients seek to avoid exposure at health care facilities.

The Wi-Fi map is an extension of efforts undertaken by the American Connection Project to drive meaningful progress toward closing the digital divide to create opportunities and reduce digital inequality for rural and urban communities in the United States. The map is designed to provide immediate but temporary access for those Americans who lack access to the internet today.

“The launch of the American Connection Project map marks an important milestone in our effort to bring critical services to disconnected communities across America – and a resource for individuals to find broadband access when they truly need it,” said Tina May, Vice President of Rural Services at Land O’Lakes, Inc. “We are enormously grateful for the ongoing commitment of our partners in banding together to advocate on behalf of rural communities throughout a difficult time across our country.”

“More than 18 million Americans do not have access to broadband Internet, making the digital divide one of the greatest barriers to education access and workforce development for America’s youth” said Jennifer Sirangelo president and CEO, National 4-H Council. “Broadband access was already a great challenge for students before the pandemic, so now that so many young people are matriculating from home, it’s imperative that they have high speed internet connections they can depend on. And as the youth development program for Cooperative Extension serving the needs of young people across the country, we are pleased to be a part of this coalition and its mission to make broadband accessible for communities that need it most.”

“All Americans, but particularly rural Americans, will benefit when greater access to affordable broadband internet services is created. This has been a priority issue for Kentucky Farm Bureau for several years now,” said Mark Haney, President of Kentucky Farm Bureau. “Partnering with Land O’Lakes and the coalition of organizations that makes up the American Connection Project aligns very closely to our efforts, and we are proud to offer free outdoor Wi-Fi signals at our nearly 200 locations statewide as part of this noble initiative.”

“Since the beginning of the pandemic, we’ve worked with our partners to keep people connected by bringing free public Wi-Fi hotspots to communities around the country–vital links to the internet during a difficult time” said Shelley McKinley, vice president of Technology and Corporate Responsibility at Microsoft. “This map is an excellent summation of that work, and we are grateful for the partnership of so many organizations who are working to bridge the broadband gap.”

“We’re honored to be a part of the ACP’s efforts to find ways to improve rural connectivity. Providing free Wi-Fi from nearly 580 Tractor Supply stores and counting is one of the near-term solutions we can provide to help connect school children, small business owners, farmers and those who need internet access to a vital resource in today’s digital world,” said Glenn Allison, Tractor Supply’s Vice President, IT Enterprise Architecture and IT Solutions.

Throughout the next several months, additional locations will be added to the map. The American Connection Project searchable Wi-Fi map can be accessed at https://www.americanconnection.io/.

About the American Connection Project

Millions of Americans go without broadband internet access—most of them in rural communities. The American Connection Project fosters long-term digital inclusion in support of vibrant and thriving rural communities. Efforts include raising awareness about the critical nature of connectivity; advocating for meaningful policy reform and broadband investment; and, taking decisive action to provide connectivity options where they’re needed most. Land O’Lakes is convening organizations and leaders from across the country in this critical time to build strong rural communities positioned for competitiveness and connection now and in the future. More information can be found at AmericanConnectionProject.com

About Land O’Lakes, Inc.

Land O’Lakes, Inc., one of America’s premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spectrum from agricultural production to consumer foods. With 2019 annual sales of $14 billion, Land O’Lakes is one of the nation’s largest cooperatives, ranking 232 on the Fortune 500. Building on a legacy of more than 99 years of operation, Land O’Lakes today operates some of the most respected brands in agribusiness and food production including Land O’Lakes Dairy Foods, Purina Animal Nutrition, WinField United and Truterra. The company does business in all 50 states and more than 60 countries. Land O’Lakes, Inc. corporate headquarters are located in Arden Hills, Minnesota.

Land O’Lakes, Inc. media contact: Abigail Shilling, ajshilling@landolakes.com

About 4-H

4-H, the nation’s largest youth development organization, grows confident young people who are empowered for life today and prepared for career tomorrow. 4-H programs empower nearly six million young people across the U.S. through experiences that develop critical life skills. 4-H is the youth development program of our nation’s Cooperative Extension System and USDA and serves every county and parish in the U.S. through a network of 110 public universities and more than 3000 local Extension offices. Globally, 4-H collaborates with independent programs to empower one million youth in 50 countries. The research-backed 4-H experience grows young people who are four times more likely to contribute to their communities; two times more likely to make healthier choices; two times more likely to be civically active; and two times more likely to participate in STEM programs.

Learn more about 4‑H at 4-H.org, find us on Facebook at Facebook.com/4‑H and follow us on Twitter at Twitter.com/4H.

4-H media contact: Ashley Gordon, agordon@fourhcouncil.edu

About Kentucky Farm Bureau

Kentucky Farm Bureau is a grassroots organization dedicated to serving our membership family and their communities. As the Voice of Agriculture, we identify problems, develop solutions, promote economic success, and enhance the quality of life for all. With agents and offices located in all 120 counties across the Commonwealth, Kentucky Farm Bureau Mutual Insurance Company is the largest property and casualty insurance provider domiciled in Kentucky. As a Farm Bureau member service, we are committed to serve the insurance needs of local communities, support growth and retention of membership and maintain a responsive presence in all Kentucky counties.

KFB media contact: Dan Smaldone, dan.smaldone@kyfb.com, 502-495-5191

About Microsoft Airband

Microsoft’s Airband Initiative is an effort to close the broadband gap and help communities use new connectivity to improve education, health care, and agriculture, and transform their businesses. The Airband Initiative works with the private and public sectors to invest in new technologies, accelerate broadband deployment, and support policy changes with the goal of bringing broadband access to millions of people in the United States. More information can be found at aka.ms/airband Microsoft Media Relations: WE Communications for Microsoft, 425-638-7777, rrt@we-worldwide.com

About Polaris, Inc.

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2019 sales of $6.8 billion, Polaris’ high-quality product line-up includes the Polaris RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including TransAmerica Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com

Polaris media contact: Jessica Rogers, Jessica.rogers@polaris.com, 763-513-3445

About Tractor Supply Company

Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has been passionate about serving its unique niche, as a one-stop shop for recreational farmers, ranchers and all those who enjoy living the rural lifestyle, for more than 80 years. Tractor Supply offers an extensive mix of products necessary to care for home, land, pets and animals with a focus on product localization, exclusive brands and legendary customer service that addresses the needs of the Out Here lifestyle.  With more than 38,000 Team Members, the Company leverages its physical store assets with digital capabilities to offer customers the convenience of purchasing products they need anytime, anywhere and any way they choose at the everyday low prices they deserve.  At June 27, 2020, the Company operated 1,881 Tractor Supply stores in 49 states and an e-commerce website at www.TractorSupply.com.

Tractor Supply Company also owns and operates Petsense, a small-box pet specialty supply retailer focused on meeting the needs of pet owners, primarily in small and mid-size communities, and offering a variety of pet products and services.  At June 27, 2020, the Company operated 180 Petsense stores in 25 states.  For more information on Petsense, visit www.Petsense.com.

To stay up to date on all things for Life Out Here, follow Tractor Supply on Facebook, Instagram and Twitter.

TSC media contact: Pat Warner, pat.warner@finnpartners.com, 615-610-0315

October 20, 2020/by Aaron Weibe
0 0 Aaron Weibe https://extension.org/wp-content/uploads/2022/12/Extension-Foundation-Logo-padded.png Aaron Weibe2020-10-20 18:00:242020-10-20 18:00:24Organizations Partner to Combat the Digital Divide by Launching Searchable Wi-Fi Map for Needed Broadband Connections

New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns

News, Newsroom

As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected the National Pesticide Safety Education Center (NPSEC) in partnership with Prairie View A&M Cooperative Extension to pilot a mass media campaign using radio and digital advertising to promote pollinator protection messages to the public. The results and method is published in this new eFieldbook.

Using this eFieldbook, Cooperative Extension professionals can learn more about how they can replicate a similar model for their Extension programs. Topics of this eFieldbook include:

  • Narrowing the Audience – Characterizing Millennials, Reaching the Audience, Creating the Campaign
  • Collaboration Team Demographic Diversity, the Speed of Changes, and Strategic Plan Alignment
  • Campaign Outcomes – Metrics, Behavior Change, and Future Campaigns

NPSEC researched how to tap Millennials—a large segment of the intended audience—with the help of several research resources, including the advertising and marketing students from the University of Missouri School of Journalism’s Adzou program, a capstone course in the university’s School of Journalism. Additionally, NPSEC created a network of media partners for both digital and radio advertising to make this possible. In the spring of 2020, Prairie View A&M University’s Cooperative Extension Program in Prairie View, Texas, became the Extension partner, as they were interested in new ways to reach large audiences. The mass media campaign was then focused on driving the public to Extension resources created in partnership with Prairie View A&M University regarding pollinator stewardship.

 

Key campaign metrics of the work of NPSEC, Prairie View A&M Cooperative Extension, and their media partners includes:

  • Over the six weeks, radio messaging through the Texas State Network (which broadcasts across the state) reached 21,411,900 people.
  • Over the six weeks, radio messaging through the Gow Media network (which focuses on the Houston area) reached 1,270,500 people.
  • Banner ads displayed through Learfield IMG on college sports websites generated 1,181 total clicks. People saw the banner ad and clicked through to AgNearMe.com.

Authors:

  • Kara Maddox, Creative Director, Communications, National Pesticide Safety Education Center
  • Tom Smith, Executive Director, National Pesticide Safety Education Center
  • Courtney Weatherbee, Executive Assistant, National Pesticide Safety Education Center

Contributors:

  • Nathan Hermond, Lead Entomologist on the Pollinator Stewardship Pilot, Prairie View A&M University
  • Dr. Carolyn Williams, Executive Associate Director for Extension, Prairie View A&M University
  • Dr. Clarence Bunch, Cooperative Extension Program Leader, Prairie View A&M University

Media Team

  • Herb Hoffman, President, Blackhawk Audio
  • Adam Winters, President, Explore.US and Land.US
  • Juan Rivas Caban, Senior Vice President, Explore.US and Land.US
  • Graham McKernan, CMO, Gow Media
  • Eddie Quagliariello, Learfield IMG Associate
  • Rachel Conrad, Senior Account Executive, Culture Map
  • Braden Kobeski, University of Missouri Adzou Graduate
  • Erica Overfelt, University of Missouri Adzou Graduate

The Mass Media: Sustaining Pollinators eFieldbook is available on the eFieldbook bookshelf at efieldbooks.extension.org, or can be found on the main navigation in Connect Extension at connect.extension.org. 

LinkedIn login is required to access the eFieldbooks. This is similar to using Google or Facebook to log in instead of setting up an account via email. If you do not have a LinkedIn account, you can register for one free here. The purpose of the LinkedIn login is to provide an encrypted ID to the eFieldbook so users can securely interact with that eFieldbook, take notes, and make contributions. The eXtension Foundation is not collecting your personal information. In order to receive notice updates from eXtension, we invite you to opt-in the first time you login to an eFieldbook by providing your desired email address.

October 13, 2020/by Aaron Weibe
0 0 Aaron Weibe https://extension.org/wp-content/uploads/2022/12/Extension-Foundation-Logo-padded.png Aaron Weibe2020-10-13 13:54:382020-10-13 13:54:38New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns

New eFieldbook Available! Kemēcemenaw: Tribal Extension Partnerships That Support Indigenous Food Sovereignty on the Menominee Indian Reservation

News, Newsroom

“This eFieldbook will serve as a valuable resource to Cooperative Extension professionals that are working with indigenous populations, while focused on sovereign food production.” – Fred Schlutt, New Technologies for Ag Extension Catalyst, Former Extension Director – University of Alaska Fairbanks. 

The US Department of Agriculture 2018-2022 Strategic Plan recognizes it’s role in helping provide access to safe and nutritious food for limited income people, by supporting limited resource individuals and families in their efforts to escape food insecurity and hunger and improve their well-being. These objectives require partnerships between State, local agencies, and Federal, public and private entities to support best practices in implementing effective programs and ensuring eligible populations have access to programs that support their local food needs. One of the USDA’s strategies is to provide Indigenous peoples with traditional foods that are desired.

The Menominee Indigenous food system initiative is a collaborative project between the 1994 College of Menominee and UW Madison Extension programs. The initiative is built on the concept of a sovereign food systems that connects the Indigenous cultural beliefs of spirit, body, mind and heart to the food system. 

As one of four topics within the 2019-2020 New Technologies for Agricultural Extension federal grant, the Menominee food project developed an eFieldbook to be shared with other 1994 Tribal institutions, First American Land Grant Consortium (FALCON)gmail.com, and tribal organizations. This project takes a deep dive into sovereign food production, exploring the impact that workshops and seed and plant distributions have on the presence of Indigenous food being sold at community Farmers Market’s and CSA’s.

This eFieldbook includes:

  • Assessments
    • Defining Menominee Food Sovereignty
    • First Nations Toolkit
    • Menominee Food Sovereignty Assessment
    • Menominee Wellness Initiative
    • Survey Research
    • Stakeholder Analysis
  • Integrating Culture: Indigenous Planning Systems, Cultural Assets, Historical Trauma & Healing
  • Outreach Strategies
  • Cultural Considerations
  • Case Studies of Successful Projects

Authors:

  • Jennifer Gauthier, Senior Outreach Specialist, Menominee County/Nation
  • Brian Kowalkowski, Dean of Continuing Education, College of Menominee Nation
  • Meg Perry, eFieldbook Fellow

The eFieldbook bookshelf is available at efieldbooks.extension.org. Additionally, eFieldbooks can be found in the main navigation of Connect Extension at connect.extension.org. 

LinkedIn login is required to access the eFieldbooks. This is similar to using Google or Facebook to log in instead of setting up an account via email. If you do not have a LinkedIn account, you can register for one free here. The purpose of the LinkedIn login is to provide an encrypted ID to the eFieldbook so users can securely interact with that eFieldbook, take notes, and make contributions. The eXtension Foundation is not collecting your personal information. In order to receive notice updates from eXtension, we invite you to opt-in the first time you login to an eFieldbook by providing your desired email address.

October 8, 2020/by Aaron Weibe
0 0 Aaron Weibe https://extension.org/wp-content/uploads/2022/12/Extension-Foundation-Logo-padded.png Aaron Weibe2020-10-08 14:59:382020-10-08 14:59:38New eFieldbook Available! Kemēcemenaw: Tribal Extension Partnerships That Support Indigenous Food Sovereignty on the Menominee Indian Reservation
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