i-Three Issue Corps – Paletas & productos frescos: crowd-sourcing data to better understand Latino farmers’ market audiences

Photograph of a vendor and a customer at the Boise Farmers' Market

My eXtension i-Three Corps project is focused on increasing the diversity of customers and vendors at Idaho Farmer’s Markets, particularly those in the greater Boise, Idaho metropolitan area, known as the Treasure Valley. Our Latino population in this region varies from 7% to 74%, depending on county or city. However, …