Entries by Stephen Judd

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CRM for Extension – Wrapping Up

Stephen Judd is serving as the eXtension Foundation Customer Relationship Management Fellow. This post is an update on progress on this funded Fellowship from the USDA-NIFA New Technologies for Agricultural Extension (NTAE) Cooperative Agreement. Making a decision about using a customer relationship management (CRM) system for an Extension organization is a major undertaking. The decision […]

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CRM for Extension – Digging Deeper

Stephen Judd is serving as the eXtension Foundation Customer Relationship Management Fellow. This post is an update on progress on this funded Fellowship from the USDA-NIFA New Technologies for Agricultural Extension (NTAE) Cooperative Agreement. Once you’ve evaluated your candidate customer relationship management systems (CRM) against the basic functionality outlined in my previous post, it’s time […]

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CRM for Extension – Evaluating the Basics

Stephen Judd is serving as the eXtension Foundation Customer Relationship Management Fellow. This post is an update on progress on this funded Fellowship from the USDA-NIFA New Technologies for Agricultural Extension (NTAE) Cooperative Agreement. Virtually all customer relationship management systems (CRM) will have some common core functionality. These features are prerequisites for a CRM to […]

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CRM for Extension – Use cases

Stephen Judd is serving as the eXtension Foundation Customer Relationship Management Fellow. This post is an update on progress on this funded Fellowship from the USDA-NIFA New Technologies for Agricultural Extension (NTAE) Cooperative Agreement. Armed with our goals and personas, it’s time to articulate what our people will actually do with a customer relationship management […]

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CRM for Extension – Personas

Stephen Judd is serving as the eXtension Foundation Customer Relationship Management Fellow. This post is an update on progress on this funded Fellowship from the USDA-NIFA New Technologies for Agricultural Extension (NTAE) Cooperative Agreement. As previously discussed, when evaluating customer relationship management software (CRM) for Extension it is important to understand how CRM fits with […]

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CRM for Extension – Step 0

Stephen Judd is serving as the eXtension Foundation Customer Relationship Management Fellow. This post is an update on progress on this funded Fellowship from the USDA-NIFA New Technologies for Agricultural Extension (NTAE) Cooperative Agreement. Over half of the Extension organizations, recently surveyed, report considering the adoption of customer relationship management software (CRM). This post will […]

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What is Customer Relationship Management and why would Extension care?

Stephen Judd is serving as the eXtension Foundation Customer Relationship Management Fellow. This post is an update on progress on this funded Fellowship from the USDA-NIFA New Technologies for Agricultural Extension (NTAE) Cooperative Agreement. Customer Relationship Management (CRM) software is used to keep a record of an organization or company’s interactions with a person or […]

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This work is supported in part by New Technologies for Ag Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.

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